Samsung Calls iPhone Users “Wall Huggers”

July 8, 2014

In a rather comedic video published on YouTube (see below), Samsung is calling Apple iPhone users “wall huggers” — referring to the device’s poor battery life which often forces users to remain plugged into power outlets.

Of course, this isn’t the first time Samsung has dealt a low blow to Apple (and it probably won’t be the last). In previous advertisements, Samsung has taken shots at the iPhone smaller screen size and lower resolution. The Galaxy S5 features a bold 5.1″ display, while the Apple iPhone is 20% smaller at just 4″.

The truth is that both the Samsung Galaxy S5 and Apple iPhone 5S get roughly 10-11 hours of talk time on a single charge. So, why is Samsung launching a “wall huggers” video campaign against its rival? The Galaxy S5 boats a unique battery saving feature that’s not found in the Apple iPhone. Using this feature can drastically extend the life of the Galaxy S5’s battery, far surpassing that of the iPhone 5S.

Video: “Wall Huggers”

Check out the video above, which was uploaded to YouTube by Samsung Mobile USA. It shows several different people whom are forced to keep their Apple iPhones connected to wall outlets in order to use them. Samsung Galaxy S5 users, on the other hand, are given the freedom to traverse and do as they please without the constraints of power adapters.

Samsung chose the right time to publish this video, as the Travel Safety Administration (TSA) recently announced that smartphones or cellphones with dead batteries would not be allowed on flights. So if you’re one of the millions of iPhone users, you should check to make sure your device has power before attempting to pass through the TSA security checkpoints.

“That moment when your phone conveniently chooses the most inconvenient time to run low on juice. Switch your Galaxy S 5 to Ultra Power Saving Mode or swap in a fresh spare battery and say goodbye to the wall huggers for good.”

Whether you’re a fan of Samsung or not, there’s no denying the fact that this is a clever marketing tactic aimed to poke fun at users of the Apple iPhone. The Galaxy S5’s battery saving mode is a unique feature that most users overlook. However, actively using this feature can extend your battery, allowing you to get a little more use out of a single charge.

Let us know what you think of Samsung’s “Wall Huggers” video in the comments section below!

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